I design for AI and XR when they leave the screen. Wearable devices, urban environments, the edges where digital and place overlap.
Product design lead in Meta's Reality Labs Applied Research team, working across XR and AI. Project Aria — Meta's egocentric research glasses — is one of those projects: a platform shaping how all-day wearable AI and AR devices get built, now used by close to 300 labs across 27 countries.
View project → projectaria.com ↗
A self-hosted AI walking companion for London drifts. Part archivist, part fellow walker, tuned to the lineage of Iain Sinclair and the deep-time London walk. A research project disguised as a side project.
View project →A virtual reality and spatial reconstruction experience made with Dr Carolina Ramírez-Figueroa — LiDAR-scanned and reconstructed spaces of the Royal College of Art's Kensington Campus, explored through the perspective of dust as a living, non-human archive of architectural time and microbial memory. Exhibited at Ars Electronica, Linz.
View project →Built with Matt Webb over a single weekend: a simulation of a smart home with working generative AI, and a proof of concept for a new kind of operating system for physical space. Won prizes from Google DeepMind and Amazon AWS.
View project →Keynote exploring how World AR could give us a heightened spatial intelligence — and what that means for how we connect with the cities and places we move through. Delivered at Beyond Conference, Belfast.
Product designer on Meta's authoring platform for consumer AR. The tools used by AR creators worldwide and the runtime experiences that reached billions through camera effects on Facebook and Instagram.
View project → OC6 Talk ↗ F8 Talk ↗
A limited edition print exploring an alternate projection of the Barbican Estate, toggling between 1890 and 2021. Part of an ongoing interest in layered urban space and the way cities accumulate time.
View project → Buy a print ↗
A speculative cartographic project exploring what it would look like if a map could show a city from street level and from above simultaneously. Featured in Wired UK. Now in MoMA, New York's permanent collection.
View project →R&D that became the platform behind Popular Science+, the first magazine available on the iPad, on launch day, April 2010. A project that asked what editorial design could mean on a device that didn't yet exist when development began.
View project →
Campbell Orme is a designer working at the intersection of XR, AI, and place. He is currently a product design lead in Meta's Reality Labs Applied Research team, working across wearable AI, spatial computing, and contextual AI through research and prototyping.
Twenty years in, his work spans MoMA's permanent collection, the iPad's launch day, and the research now shaping how wearable AI and AR devices get built. Before Meta, he worked at studios including BERG, Moving Brands, R/GA, and Pentagram. He holds a BA (Hons) in Design from Goldsmiths, has taught at institutions including the Royal College of Art and the Bartlett, and lives in London.
| Digitale Leute Summit, Cologne | Ghost Cars. Soup. Wizard of Oz Hacks. Design Prototyping for Emerging Technologies | 2025 |
| Ars Electronica, Linz | The Materialised Temporality of Dust | 2024 |
| [DCPR]³ at the Design Museum, London ↗ | Talking Objects and Genius Loci: between insights, intentionality and intuition | 2022 |
| Beyond Conference, Belfast ↗ | Altered Places — How AR could change our relationships with place | 2021 |
| Oculus Connect 6, San Jose | AR for places and things — connecting XR to real-world locations and objects | 2020 |
| F8 / Facebook Connect, San Jose | Emerging use cases in mobile-first Augmented Reality | 2020 |
| V&A, London | The Inhabited Interface — Interactive Design and the Expanded Arts | 2015 |
| This Happened, London ↗ | Making Future Magic — Light Painting and Baking NURBs | 2011 |
| Bartlett School of Architecture, UCL | ||
| Central Saint Martins, London | ||
| General Assembly | ||
| Goldsmiths, University of London | ||
| Hyper Island, Stockholm | ||
| Royal College of Art, London |
Selected books
Selected academic papers
Full list on Google Scholar ↗
Selected patents (lead inventor)