👏 Hi there

I’m a London-based designer, working on XR and AI experiences for Meta’s Reality Labs Research.

My work focuses on the emerging use cases that we’ll see over the coming years as we shift from screen-based interfaces to ‘spatial computing’. Prior to that, I’ve worked as a creative director on music startups, massive interactive installations, the first magazines for iPads and weird bendy maps of New York (in the permanent collection at MoMA), for agencies that include BERG, Moving Brands, Pentagram and R/GA. I’ve also spoken at international events around the world, and various European educational institutes. When not staring at a screen, you can find me running reasonably long distances at an OK pace, or arguing the finer points of Swedish death metal. More on Linkedin.

Lares

AI-powered smart home at the London Generative AI Hackathon

A pitch entry with Matt Webb for the London AI Hackathon (April 2023), ‘Lares’ is a simulation of a smart home, with working code for an generative-AI-powered assistant. Read more here.

Barbican Temporal Pedestrian Map

Limited edition print

Exploring a projection of the area around the Barbican Estate, London, alternating between 1890 and 2021. Read more and available to purchase here.

How Augmented Reality Could Change our Relationships with Places

Talk at Beyond Conference, Belfast

If World AR could give us a heightened spatial intelligence, how might this affect how we connect with the world around us and change our relationships with places? From Beyond Conference 2021.

In this session, you'll see different ways you can build AR experiences that are connected to real-world locations, environments, or objects.

AR for Places and Things

Talk at Oculus Connect

Looking at methods and use cases for connecting augmented experiences to real world locations, environments and objects.

In this session, see different methods and uses cases for AR experiences that are connected to real-world locations, environments, or objects. Attendees will review a mix of Spark AR-enabled activations, including entertainment venues, museum exhibits, and retail shopping, and the value these executions can unlock for businesses and consumers.

Exploring AR use cases

Talk at F8 Facebook Connect

Emerging use cases around mobile-first AR experiences and what might be coming next.

Here & There

Alternative mapping for New York

Alternative methods of mapping urban spaces, while journeying from A to B. In the permanent collection at MoMA. Read more.

Untold Stories

Augmented Reality art at Tate Britain

Client side product design lead for an AR experience that uses animation and VO to reveal the context behind select paintings at this renowned museum. Webby nominated. Read more here and here.

Go90 app

iOS app for Verizon

Launching a brand new experience for on-the-fly consumption and remixing of TV content.

TV, tuned to you

R+D for Sonifi, US

Showcasing the stories of different personas, and an interface system tuned to their contexts.

Swisscom iO, the app that delivers free calls, chats and images, was launched onto the global market in June 2013. Within 24 hours it was the number 1 free app in the Swiss iTunes store. People had embraced iO’s ambitious vision, of providing users with a single place for all their channels of communication. See the full case study here: mbsha.re/iO

iO; VoIP for the Alps

A new way for Swisscom’s customers to communicate

Simplifying and enhancing video and voice calling, in a streamlined, integrated app. Read more.

SRF online, redesigned

A new design and UX system, from desktop to mobile

Designing a new online presence for Switzerland’s largest media and news brand, used by millions everyday. Read more.

This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by our design partners at BERG. The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories. The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming. The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular. Thus, we would be more than happy to hear what you have to say regarding the concept and ideas expressed in the video: the magazine reading experience, digital browsing, text versus images, as well as hear about your own digital reading experiences and thoughts. We are all ears. Follow the discussion in the Bonnier R&D Beta Lab: http://www.bonnier.com/en/content/digital-magazines-bonnier-mag-prototype For additional information, please contact Sara Öhrvall at sara [dot] ohrvall [at] bonnier [dot] se (+46 (0) 8 736 4009) or Pontus Schultz at pontus [dot] schultz [at] bonnier [dot] se Photos and screenshots are available on Flickr at: http://www.flickr.com/photos/bonnier_rd/sets/72157622918954909/ or downloadable in a zip-file here (23MB): http://dl.dropbox.com/u/302248/Bonnier_MagPlus_HiRes_Photos.zip All videos and photos from the Mag+ project are licenced under a Creative Commons Attribution-Noncommercial-Share Alike licence. This means you may use all the material, as long as you follow certain conditions. Read more about the licence here: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en

Mag+

From R+D to system: the first magazine on iPad, from Bonnier

A series of videos and prototypes exploring how print can translate to new platforms. Read more.

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world. We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation. We've collected some of the best images from the project and made a book of them you can buy: http://bit.ly/mfmbook Read more at the Dentsu London blog: http://www.dentsulondon.com/blog/2010/09/14/light-painting/ and at the BERG blog: http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/

Magic Future Magic for Dentsu

Painting with light, for Dentsu

Painting with light! Stop frame animations played out on iPads, captured with long exposure photography. Read more.

Penki is an app that allows you to paint with light - creating 3D messages and images with an iPhone that are revealed in long exposure photographs. Read more at the Penki website http://www.penkiapp.com Share your creations on Flickr http://www.flickr.com/groups/penki/ Download at the App Store http://itunes.apple.com/app/penki/id402699957

Penki

An iOS app for time lapse light paintings

Light paint your own custom messages. Read more.

Moving Brands partnered with the leading technology company Infosys, as both creative and technology experts, to create a permanent interactive exhibition space. The ambition of the Infosys Experience Centre is to reflect the organisation’s proficiency in high-tech solutions, and provide an engaging environment for visitors to connect with and learn about their business offer. See the full case study here: http://mbsha.re/Infosys

Immersive technology showcase

An experiential installation for Infosys

A permanent exhibition space for an international tech consultancy to talk to clients, press and government. Read more.

This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic http://bit.ly/makingfuturemagic_phil Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing). The second sketch "The Journey", looks at train travel. You can see it here http://vimeo.com/16423237 This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/mediasurfaces and on BERG's blog here bit.ly/incidentalmedia and here bit.ly/thejourney_ms This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG creativecommons.org/licenses/by/3.0/

New surfaces for Incidental Media

Video explorations for Dentsu

From sneaky store fronts, connected alarm clocks and listening radios; to till receipts and train tickets. Read more.

Moving Brands worked with Hitachi's product and engineering teams as user experience experts, designing an advanced collaboration tool – a touch-based whiteboard that would aid in the creation, exchange and collection of ideas. See the full case study here: mbsha.re/HitachiCS

Hitachi collaboration software

Shared projected interfaces

Hand Drawn

Kinect × crowdsourced typography

Select publications

Contagious; Gizmodo; Techcrunch; Wired. The Principles and Processes of Interactive Design (Jamie Steane); Talk to Me: Design and the Communication Between People and Objects (Paola Antonelli); Mapping New York (Black Dog Press); Profile Pentagram Design (Susan Yelavich). Google Scholar.

Ars Electronica; Beyond Conference; CSM, London; Design Museum, London; F8; Hyper Island; Royal College of Art, London; OC6; V&A, London.