Mag+ for Bonnier

Mag+ started life as an R&D project for Bonnier publishing. Reacting to an industry rumour that Apple was working on a product that could be a perfect platform for publishers, a series of videos explored what would thrive and what would die if print moved to a digital platform. When the iPad was launched, the challenge was to turn a series of speculative videos into a fully fledged commercial product, integrated into the existing print publishing workflows but still with its own editing and compiling tools.

• Interaction design, animation, compositing.

• For BERG and Bonnier. With Timo Arnall.